| Upcoming Events
Marketing Your Small Business through the Internet
Affinigent CEO to speak on this hot topic
President and CEO of Affinigent, Inc., Don Bishop, is scheduled to speak at the York County Chamber of Commerce Small Business Seminar Series this February. The Lunch Plus will be held at the York Expo Center in the Pennsylvania Room on
Thursday February 22, 2007 at 12:00 p.m. The Lunch Plus is open to both Chamber Member and Non Chamber Member businesses. To register for this event, contact Sean Kenny at
Kenny@yorkchamber.com or at 771.4582. Don’t miss out on this event tailored for your small business!
Affinigent Webinars
Affinigent will offer a series of three webinars during the course of three weeks. The webinars will be FREE of charge, and will run on
Thursday March 22, 29, and April 5 from 11:00a.m. to 12:00p.m. Topics will include eCommerce beyond the shopping cart, Basics of
Internet marketing, and technology competencies for senior level executives. As well as running this presentation as a webinar, Affinigent will also offer live seminars at the indicated times to a limited number of seats.
Visit our website for more details about our seminars and webinars at
www.affinigent.com/seminars
Marketing Strategy – Why it’s necessary
Many business executives question the value of developing a marketing strategy especially if business objectives have been established. They just want to execute a marketing plan. It’s important to spend the upfront time to be sure that your marketing programs are on a solid foundation. Packaging, or look and feel, can be an example of how skipping strategy can cause disconnect in your marketing deliverables. Placing on-target messages in a plain wrapper or distracting package can detract from the message. Similarly, creating attractive packaging without creating well thought out content can have similar results – pretty but empty.
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Search Engine Optimization: What is it and why is it important?
Search engine optimization, or SEO, allows for the creation of a higher search engine ranking and is a key to a successful internet marketing strategy. SEO can be defined as strategic analysis and placement of keywords in the text of a website to enable search engines to read and rank them accordingly. Search engines connect customers with suppliers at the very moment of interest. They help people get what they want, when they want it. Understanding what elements search engines look for is crucial to successfully implementing SEO.
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The Managed Service Approach – Begins with Monitoring
If you purchased a new car recently, you may take it to the dealer for regular maintenance intervals. You may be reminded of these service intervals by the dealer or the vehicle itself. You may also have road side assistance for breakdowns. During the service check, problems may be uncovered and corrected, but wouldn’t you rather know before the vehicle breaks down? Do you have the same type of service for your Network? Does someone remind you to have it checked at regular intervals? Or do you only have it worked on when problems occur – when your hard drive fills up or email goes down?
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Website Launches
Affinigent is pleased to announce the launch of the following websites this month. See for yourself how great they look!
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