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How To Buy A Website
60 million websites (at least) are now on the
Internet. We've stressed the importance of
having a website many times and hope this
enewsletter offers practical ways to take advantage of
the Internet. But there is one part of
creating a website that no one seems to know how
to do...how to actually buy a website!
Different companies offer different ways to buy a
website. The different approaches outlined
below have unique pros and
cons. However, we recommend what we've called
the "Web Partner" approach.
Website Buying Options
By the page
How it works
Websites are sold by the page in a package deal.
The designer usually offers a collection of
templates to choose a design for the content that
you provide them.
Pros
- You know exactly what you're getting
- It's simple to get started
Cons
- Generic templates not suited for unique
businesses
- Limited functions to do more than just
display content
Do it yourself
How it works
You sign up on a website and build
a website through a step-by-step wizard.
You can then edit the website using the wizard at
anytime.
Pros
- Generally inexpensive
- Quick website development time
- Do it yourself capabilities
Cons
- You get what you pay for
- No Internet experts along the way
Web Partner
How it works
You work closely with a web development
company to develop a unique website. The company then develops the website with
your continued input.
Pros
- Unique website design and approach
- Partner generally has a large amount of
experience
Cons
- Longer development cycle
- Pricing models very by developer
Your business is unique and valuable. Your
website should be too.
We recommend the "Web Partner" approach because
it provides your business with an Internet strategy
to meet your unique needs. If your website
doesn't meet your needs, you may want to find a Web
Partner to help, we can be that partner.
Affinigent News
A Successful Seminar
19 local business professionals learned the
basics of marketing their business on the web in
January. If you missed that opportunity, we're
offering the Basics of Internet Marketing seminar
again on Thursday, March 10th from 9 - 10:30 a.m.
To make sure we save you a
seat,
pre-register on our website. We look
forward to seeing you there.
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